articulate-eye
Creativity unconfined
“You have done a wonderful job and have been very accommodating and helpful.”

September, 2009

Logo design - Community Matters Consulting

AEWEB-CommMatters-logo

Identity   Designed and illustrated logo for start-up consulting firm providing organizational mentorship to the non-profit sector. Client: Christine Smillie, Community Matters Consulting

March, 2009 and ongoing

Menu design and illustrations - The Berry Barn

AEWEB-BB-Menu

Advertising   The client, one of Saskatoon's most popular tourist attractions, asked for ideas on a fresh approach to their previous menu. We provided the concept, design, illustration, layout, and print management for what has become a signature part of the Berry Barn's riverside dining room.
Client: The Berry Barn Website

2006 – 2010

Branding - Explore Saskatchewan Resident Tourism Awareness program

AEWEB-TSExploreSK-logo

Identity   Developed the Explore Saskatchewan brand for an annual advertising campaign with web, print, outdoor, and video components. The client was striving for something simple, yet distinctive, that evoked a sense of motion, open spaces and fresh air, with a visual reference to the provinces different landscapes, from grassland to boreal forest. Client: Tourism Saskatchewan and the Tourism Regions of Saskatchewan

January, 2010

New product label - Petrofka Bridge Orchard Apple Cider Vinegar

AEWEB-PetrofkaVineg-label

Packaging   The client, a Saskatchewan apple and cherry orchard, needed a label that helped position the product as upscale, fresh, and natural. Designed to wrap around three sides of a rectangular bottle, the required UPC code is not apparent when viewing the front face of the product on the shelf. Client: Petrofka Bridge Orchard Website

May, 2009

Promotional brochure - Petrofka Bridge Orchard

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Advertising   Concept, design, layout and print management for multi-use brochure. The concept was to position the orchard as a family-run business, focusing on the freshness of the product. The brochure was also intended as a lure piece to direct the local market and tourists to the orchard concession at the farm gate. Client: Petrofka Bridge Orchard Website

2007 and 2008

Book design - Everett Baker's Saskatchewan

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Books   Cover and interior page design for coffee-table volume containing historical essay on Everett Baker and a collection of his photographs, taken during the 1940s and 1950s, mostly in rural Saskatchewan. The initial hardcover edition, which we designed with a different cover, sold out very quickly. The cover shown is for the subsequent softcover edition, issued in 2008, and still a bestseller. Client: Fifth House, Calgary Author: Bill Waiser See hardcover design Publisher's website