articulate-eye
Creativity unconfined
“Thank you again. It is always our good fortune to work with you.”

June, 2010

Batoche and Fort Battleford National Historic Sites urban billboard

Books / Publications

Advertising/Outdoor   Design, layout and file production of 20-ft wide billboard to be posted in high-traffic urban location. Corporate branding and bilingual text were requirements of the client. Clients: Parks Canada/Grasslands National Park and Tourism Regions of Saskatchewan (Tourism Saskatchewan/Tourism Saskatoon, coordinating) Fort Battleford NHS website Batoche NHS website

April to June, 2010

Tourism Saskatchewan Resident Awareness
Outdoor Campaign

Books / Publications

Advertising/Outdoor   Design, layout, file production and project management for a series of billboards for participating members of Tourism Saskatchewan. The objective is to increase local awareness of tourism destinations and attractions in the province and to highlight the URL for each partner’s website. The project involves independent liaison with member businesses and organizations, providing creative ideas and ensuring technical specifications and deadlines are adhered to. Clients: Tourism Saskatchewan/Tourism Regions of Saskatchewan Shown is creative for Battlefords Tourism. Tourism Saskatchewan website

June, 2010 and ongoing

Saskatoon Symphony Orchestra season signature

Motion   Motion signature created to bookend the Saskatoon Symphony Orchestra’s new podcast series and Keynote/Powerpoint presentations. Concept and production continues to be developed. Client: Saskatoon Symphony Orchestra

April, 2010

Trails of 1885 interpretive map

Books / Publications

Illustration/Publications   Map design and illustration for Trails of 1885 tourism promotion project, commemorating the 125th anniversary of the North West Resistance. Illustration repurposed for wide-distribution visitor guide, billboards, and postcards. Client: Tourism Saskatchewan/West Central Tourism Website

April, 2010

Saskatoon Symphony Orchestra logo

sso

Identity   Logo design and refinement for the Saskatoon Symphony Orchestra is ongoing. The red signature evokes the conductor’s baton as well as the course of the river through the city of Saskatoon. The colour is intended to be bold and passionate and a departure from traditional black of the orchestra’s previous graphics. Client: Saskatoon Symphony Orchestra

April, 2010

Season subscription advertising -
Saskatoon Symphony Orchestra

Books / Publications

Advertising   Early advertising promoting subscriptions for the orchestra’s next season uses elements from the subscription campaign’s direct mail pieces. Client: Saskatoon Symphony Orchestra

April, 2010

Saskatoon Symphony Orchestra subscription campaign

Books / Publications

Advertising   Developed the “Expect the Unexpected” campaign wordmark, the liberal use of colour, and the playful use of Maestro Sawa’s photo to position the orchestra’s new season as one of change, spontaneity, and fun—reflecting the philosophy of the new music director. Design concept, illustration, copywriting, and layout. Direct mail pieces included promotional colour envelope, full colour letter to subscribers and season outline, full colour seating and pricing card, order form, and return envelope. Client: Saskatoon Symphony Orchestra