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“The look is bright and fantastic. It's just what we wanted. You guys are fantastic!”

June, 2010

Pion-Era 2010 poster and brochure

United Way Campaign Poster

Advertising   Most recent in a series of annual posters and brochures promoting Pion-Era, a lively two-day festival celebrating and re-enacting early pioneer life in Saskatchewan. The poster is used as an information resource on daily activities, as well as being a promotional tool. Client: 1910 Boomtown (Saskatoon), Western Development Museum www.wdm.ca/stoon/pionera.html

June, 2010

Town of Nipawin highway sign and mapping project

United Way Campaign Poster

Illustration/Advertising   Shown above is the map panel portion of a three-panel design for the highway entrance sign, Nipawin, Saskatchewan. The sign design utilizes maps from a larger project creating illustrated maps for the Town of Nipawin and surrounding region. Client: Town of Nipawin www.nipawin.com

June, 2010

Grasslands National Park highway billboard

United Way Campaign Poster

Advertising/Outdoor   Design, layout and file production of 44-ft wide billboard for a heavy-traffic site on the Trans-Canada Highway. Corporate branding/identity guidelines and bilingual requirements were part of the project assignment. Clients: Parks Canada/Grasslands National Park and Tourism Regions of Saskatchewan (Tourism Saskatchewan/Tourism Saskatoon, coordinating) Website

June, 2010

Batoche and Fort Battleford National Historic Sites urban billboard

United Way Campaign Poster

Advertising/Outdoor   Design, layout and file production of 20-ft wide billboard to be posted in high-traffic urban location. Corporate branding and bilingual text were requirements of the client. Clients: Parks Canada/Grasslands National Park and Tourism Regions of Saskatchewan (Tourism Saskatchewan/Tourism Saskatoon, coordinating) Fort Battleford NHS website Batoche NHS website

April, 2010

Saskatoon Symphony Orchestra subscription campaign

Books / Publications

Advertising   Developed the “Expect the Unexpected” campaign wordmark, the liberal use of colour, and the playful use of Maestro Sawa’s photo to position the orchestra’s new season as one of change, spontaneity, and fun—reflecting the philosophy of the new music director. Design concept, illustration, copywriting, and layout. Direct mail pieces included promotional colour envelope, full colour letter to subscribers and season outline, full colour seating and pricing card, order form, and return envelope. Client: Saskatoon Symphony Orchestra

April to June, 2010

Tourism Saskatchewan Resident Awareness
Outdoor Campaign

United Way Campaign Poster

Advertising/Outdoor   Design, layout, file production and project management for a series of billboards for participating members of Tourism Saskatchewan. The objective is to increase local awareness of tourism destinations and attractions in the province and to highlight the URL for each partner’s website. The project involves independent liaison with member businesses and organizations, providing creative ideas and ensuring technical specifications and deadlines are adhered to. Clients: Tourism Saskatchewan/Tourism Regions of Saskatchewan Shown is creative for Battlefords Tourism. Tourism Saskatchewan website

April, 2010

Season subscription advertising -
Saskatoon Symphony Orchestra

United Way Campaign Poster

Advertising   Early advertising promoting subscriptions for the orchestra’s next season uses elements from the subscription campaign’s direct mail pieces. Client: Saskatoon Symphony Orchestra